XE·NO·PSI

\Zee no Sai\, noun, [fr. Greek]: the discovery of the unknown

We are a team passionately
transforming amazing ideas
into the world's next great companies.

Discover below

We don't sell services.
We deliver results.

Our entrepreneurial business model creates new frameworks for collaboration that generate success for both our client partners and ourselves.

23 years in business

100+ client partners

$70+ million in new client partner
revenue in the last year

6 self-funded, new-to-the-world
brands created

Meet The Whole Team

XenoPsi

Abdul
Wasiq

Project Manager

XenoPsi

Abhijeet
Chitrao

Programmatic Buyer

XenoPsi

Adam
Callow

Client Partner

XenoPsi

Aftab
Ahmad

Associate Director,
Growth Marketing

XenoPsi

Alejandra
Buitrago

Project Manager

XenoPsi

Ana
Greik

Associate Art Director

XenoPsi

Andrew
Barone

Director of Analytics

XenoPsi

Anne-louise
Wainaina

Senior Aide to
the President

XenoPsi

Blaise
McNamee

Associate Director,
Media

XenoPsi

Brock
Whitfield

Head of Project
Management

XenoPsi

Cassidy
Whitaker

Project Manager

XenoPsi

Cindy
Zupcic

New Client Partnerships
Manager

XenoPsi

Cinton
Agada

Web Developer

XenoPsi

Corey
Cross-Hansen

Social Media Community & Content Manager

XenoPsi

Daisy
Robinson

Copywriter and Designer

XenoPsi

Dani
Hartzel

Social Media Buyer

XenoPsi

Dani
Stine

Associate Director,
Social Media

XenoPsi

David
Grant

XenoPsi

Drake
Ridge

Social Media
Campaign Writer

XenoPsi

Drew
Wesley

Account Director

XenoPsi

Elyce
Lahay

Media Planning
Supervisor

XenoPsi

Esha
Banerjee

Office Administrator

XenoPsi

Farhan
Ali

Programmer

XenoPsi

Fiona
Story

Social Media
Buyer

XenoPsi

Frank
Hammar

Art Director

XenoPsi

Gabiral
Rozario

Programmer

XenoPsi

Georgina
L. Acuna

Associate Director,
Human Resources

XenoPsi

Grace
Morgan

Client Services
Executive

XenoPsi

Haider
Ali

UX/UI Designer

XenoPsi

Haider
Javaid

Senior Programming
Architect

XenoPsi

Hassan
Rishi

Finance Manager

XenoPsi

Hawley
Tremblay

Associate Director,
Client Services

XenoPsi

Heather
Cohen

Accounts Receivable

XenoPsi

Jake
Jaca

Programmer

XenoPsi

Jennifer
Holdsworth

Managing Director,
Politics

XenoPsi

Jessica
Bennett

Copywriter

XenoPsi

Jessica
Wright

Executive Assistant
& Office Manager

XenoPsi

Katie
Crawford

Junior Copywriter

XenoPsi

Khuram
Noman

Associate Director,
Programming

XenoPsi

Kyle
brodie

Designer

XenoPsi

Lou
McDonald

XenoPsi

Mahbub
Hasan

Programmer

XenoPsi

Melissa
Anderson

Associate Director, Social
and Programmatic

XenoPsi

Molly
Gross

Account Executive

XenoPsi

Monya
Nichol

Department Manager

XenoPsi

Nadeem
Manzoor

Associate Director
of Innovation

XenoPsi

Noor
Lodhi

Systems Administrator

XenoPsi

Patrick
Donohue

Human Resources

XenoPsi

Patrick
Winfield

Art Director

XenoPsi

Rachael
Fogel

Senior Account
Supervisor

XenoPsi

Rishabh
Lodaya

Finance Manager

XenoPsi

Rudi
Brooks

SEM Specialist

XenoPsi

Ruthie
Darling

Staff Photographer

XenoPsi

Saad
Khan

UI Designer

XenoPsi

Sabeen
Shoaib

Project Manager

XenoPsi

Sean
Boulanger

Media - Media Planning
Coordinator

XenoPsi

Shani
Singh

Fullstack
Web Developer

XenoPsi

Sherly
Anne

Project Manager

XenoPsi

Sierra
Benner

Community Manager,
Social Media

XenoPsi

Steven
Rebeiro

Social Media Community
& Content Manager

XenoPsi

Sudhakar
Rote

Ad Operations
Analyst

XenoPsi

Tariq
Uzzaman

Web Developer

XenoPsi

Tina
Montri

Associate Director,
Client Services

XenoPsi

Udit
Gupta

Project Manager

XenoPsi

Yevhen
Ledenov

UX/UI designer

michaelaaron

MichaelAaron Flicker

President and Founder

Passionate about helping brands tackle their toughest business challenges, MichaelAaron excels at bringing innovative thinking to a variety of businesses, concentrating on start-up and challenger brands across a wide variety of sectors.

As a thought leader at the intersection of business consulting, advertising, and technology, MichaelAaron speaks at industry events and is regularly featured in publications such as Advertising Age, MediaPost, VentureBeat, and Chief Marketer.

MichaelAaron's approach to helping brands solve their business challenges originates from his radically independent and objective thinking, providing both theoretical and practical advice that efficiently and effectively gets to the heart of client needs. Rooted in XenoPsi's deep understanding of digital technology, his recommended solutions combine cutting-edge approaches with strategic business concepts that move KPIs and make a real impact.

As the steward of XenoPsi company culture, MichaelAaron is most passionate about nurturing talent and creating a thriving work environment. His goal is to ensure that XenoPsi is a great place to work and build a career. MichaelAaron holds a double degree in philosophy and political science from Boston College.

MichaelAaron has worked with many of the country's leading brands including Nike, JPMorgan Chase & Co, Chubb, AstraZeneca Pharmaceuticals, ACE Insurance, Evan Williams Bourbon, and Hpnotiq Liqueur.

David

David Muldoon

Creative Director

David Muldoon is an award-winning Creative Director and Copywriter with a passion for creating advertising campaigns, building brands and leading creative teams. Having worked at ad agencies and in-house marketing departments, David brings a unique perspective to solving today's complex business problems in both online and offline mediums.

Before joining XenoPsi, David was a Creative Director at Maude, where developed brand campaigns, websites, branded content, interactive experiences, and social campaigns for clients like Viacom, Unilever, and Sony Pictures. David also served as Associate Creative Director at Digitas, leading digital advertising and social media campaigns for Samsung, Kraft, Cadillac, and Post Foods. His branded content series for eOne Films earned a Best in Category at the Adweek Watch Awards, and his work for Pebbles Cereal won FWA's Site of the Day and blazed trails with the brand's first augmented reality experience.

Over the last five years, David has worked with for Pepsi, Viacom, Unilever (St. Ives), NBC Universal, CBS Films, Roadside Attractions, Yahoo!, Starz, Outlaw Energy Drink, Smithsonian Channel, History Channel, and Heaven Hill Distillery.

toni

Toni Racioppo

Media Director

Toni Racioppo is an award-winning media professional with broad-based experience in traditional, digital, social, and mobile media, as well as diversity and sports marketing. With over 25 years of experience, Toni has spent the better part of her career devising media strategies that enhance the creative and elevate the brand.

Toni understands that the most effective media strategy comes from a keen understanding of the brand and deep insight into the customer. Prior to joining XenoPsi, Toni honed her skills at BBDO, OMD, Zenith, MEC, Media Storm and The Halo Group. Over the years, she has provided clients with not just a more creative style of media, but integrated solutions as well. She has been a recipient of Advertising Age's B-to-B Magazine's Media Strategist Award, holds a Six Sigma Green Belt, and is a former chairperson of the AAAA's Business-to-Business committee. Toni has a BA in Communications from Fordham University.

Toni's vast experience encompasses successfully running the global accounts of GE and ExxonMobil, as well as the domestic accounts of FedEx, Macy's, Visa, eBay, Armstrong, Charles Schwab, Schering-Plough, Embassy Suites, Purina, Nestle Waters, Georgia-Pacific, Campbell's Soup, St. George's University, Empire State College and the US Navy.

salman

Salman Javed

Director of Ventures

In his 14 years at XenoPsi, Salman has been involved in the company's growth by driving operations, technology, and expansion. His business and technology expertise includes organization scaling, project management, product development and corporate culture management.

Salman Javed recognizes the importance of social responsibility. He is a philanthropist supporting many causes from facilitating education for the underprivileged to conducting training on business to young professionals. Salman is passionate about ancient history and can often be found reading a good history book. Salman holds Bachelor Degrees in Computer Science and the Arts and a Master's in World History.

Salman managed businesses in different industries across the United States, Europe, and the Middle East and worked on projects for companies like Volvo, Canon, Maersk, Triumph Global, and Legistorm.

allison

Allison Martin

Director of Strategy

With a passion for storytelling and a deep curiosity for culture, Allison Martin leads Strategy at XenoPsi. Allison thrives on unlocking potential for brands and winning the hearts and minds of consumers.

She works with clients to cultivate strategic brand positioning from crafting the most compelling benefits to identifying archetypes and establishing big ideas. Allison believes in the power of data and helps clients leverage research to unlock inspiring consumer insights.

Allison leads annual planning, working closely with clients to establish communications plans and develop campaigns that truly impact consumer behaviors. She collaborates across departments to ensure all efforts meet strategic objectives and align with positioning.

Prior to joining XenoPsi, she worked with clients in a wide range of industries including CPG, entertainment, travel, healthcare, and technology. Past brands include: Belvedere, Stoli, Sony/Columbia Pictures, Bullet Media, RockStar Games, Walmart, Sleepy's, Stowe, Seattle's Best, Cuddl Duds, Quickie Cleaning Tools, Weill Cornell, CogniFit.